ExpoBelleza 2026 in Medellín: Complete Guide to Latin America's Largest Beauty Fair

Founded in 2016 in Medellín, ExpoBelleza has rapidly become the most important beauty trade fair in Latin America. Each edition attracts thousands of professionals, exhibitors, and visitors from across the Americas and beyond.

Scope. The fair covers the full beauty ecosystem: cosmetics, professional equipment, salon furniture, nail art supplies, barber tools, hair care products, wellness technology, and educational programs.

Business Roundtable. A dedicated B2B space connects manufacturers, distributors, and importers, facilitating commercial deals and international partnerships.

Industry impact. ExpoBelleza serves as a launchpad for new products, trends, and techniques that shape the Latin American beauty market for the coming year.

Makeup Area. Live demonstrations by international makeup artists, product launches from leading cosmetics brands, and hands-on workshops for attendees.

Nails Area. Nail art competitions, new gel and acrylic technologies, and showcases from global nail supply companies.

Barber Area. Barbershop culture takes center stage with live cutting demonstrations, grooming product showcases, and barber battles.

Hair Area. Professional hair care brands, cutting-edge coloring techniques, styling competitions, and product innovation displays.

Wellness Area. Spa technology, aesthetic equipment, skincare innovations, and holistic wellness solutions for salons and clinics.

Education Area. Workshops, masterclasses, and certification programs from recognized beauty academies and industry leaders.

Running concurrently with the fair, the 3-day Cosmetology & Aesthetics Congress (June 11-13, 2026) is ExpoBelleza's flagship academic event.

Format. Three full days of lectures, panels, and practical sessions led by national and international experts in dermatology, cosmetology, and aesthetic medicine.

Topics. Advanced facial treatments, non-invasive aesthetic procedures, skin biology, cosmetic chemistry, regulatory updates, and business management for beauty professionals.

Certification. Attendees receive certificates of participation recognized by leading beauty industry associations.

Networking. The Congress creates valuable connections between practitioners, researchers, suppliers, and educators in the aesthetics field.

Plaza Mayor Medellín is Colombia's largest convention and exhibition center, located in the heart of Medellín's business district.

Address. Calle 41 #55-80, Medellín, Antioquia.

Capacity. Over 42,000 m² of exhibition space across multiple pavilions, easily accommodating ExpoBelleza's extensive exhibitor floor and congress halls.

Accessibility. Well-connected by Medellín's Metro system (Alpujarra station) and major road corridors.

Nearby hotels. Hotel & Spa Dann Carlton, Hotel Intercontinental, Marriott Medellín, and numerous boutique hotels within 10-15 minutes of the venue.

Dining and services. Multiple restaurants, cafeterias, and business services within the complex.

José María Córdova International Airport (MDE) is located in Rionegro, approximately 45-60 minutes from Plaza Mayor Medellín depending on traffic and time of day.

Route. The highway from MDE to Medellín descends from 2,137 m altitude through the Las Palmas tunnel and scenic mountain roads. Travel times can increase to 75-90 minutes during peak hours or heavy rain.

Executive transfer advantage. A professional driver familiar with the MDE-Medellín route ensures efficient navigation through variable mountain traffic conditions.

Transportes Ejecutivos service. Meet & greet at MDE arrivals, flight monitoring, modern fleet (sedan, SUV, van, minibus), GPS tracking, and corporate billing. Available 24/7 during the entire ExpoBelleza week.

Alternative airport. Enrique Olaya Herrera (EOH) in the city center handles some domestic flights and is only 10 minutes from Plaza Mayor.

Book early. Hotel rooms near Plaza Mayor fill up quickly during ExpoBelleza week. Reserve accommodation and airport transfers at least 3-4 weeks in advance.

Weather. Medellín enjoys spring-like weather year-round (18-28°C), but June can bring afternoon rain. Carry an umbrella.

Congress registration. The Cosmetology & Aesthetics Congress requires separate registration from the general fair admission. Register online before the event for the best rates.

Networking materials. Bring plenty of business cards and have a digital portfolio ready on your phone or tablet.

Return transfer. Plan your airport transfer with at least 3 hours before your flight departure, as the MDE route can experience unexpected delays.

Safety. Medellín is a modern, vibrant city. Use authorized transportation services for peace of mind during your visit.