WOBI On: AI & Business Transformation Medellín 2026 — Executive Transport for the Event

WOBI (World of Business Ideas) is one of the most recognized business content platforms globally. Its WOBI On format brings together C-level executives, directors, and managers in intensive learning sessions with world-class speakers. The Medellín edition focuses on how artificial intelligence is transforming key organizational areas: from strategy and marketing to innovation and leadership. No prior technical experience is required — the event is designed for business leaders who want to understand how to leverage AI to generate value.

WOBI On Medellín 2026 features top-tier speakers: Terry Gutiérrez, Tesla's General Director for Mexico and Latin America, on AI & leadership; Giuseppe Stigliano, co-author with Philip Kotler, on AI & marketing; Nathan Furr, INSEAD strategy professor, on AI & corporate strategy; and Andrew Mayne, former OpenAI Prompt Engineer, on AI & innovation. The program also features Mitchell Weiss from Harvard, Randi Zuckerberg, and digital persuasion expert Nathalie Nahai.

Plaza Mayor is Medellín's most important convention and exhibition center and one of Colombia's premier venues. Located in the heart of the city, it offers first-class infrastructure for large-scale corporate events. Access from José María Córdova International Airport (MDE) takes approximately 45-60 minutes via Las Palmas highway, and from downtown Medellín it's just 10 minutes away.

The day kicks off at 9:00 AM with Nathan Furr's keynote on AI and strategy. After a 10:30 AM coffee break, municipal authorities speak at 11:15 AM. At 12:00 PM, Giuseppe Stigliano presents AI and marketing. Following lunch (1:00 PM), Terry Gutiérrez takes the stage at 2:30 PM to discuss AI and leadership from Tesla's perspective. The day closes with Andrew Mayne at 4:15 PM on AI and innovation, bringing direct OpenAI experience.

WOBI On targets CEOs, directors, VPs, general managers, and area leaders seeking to understand how AI can drive organizational competitiveness. It's especially relevant for executives in technology, finance, manufacturing, retail, healthcare, and services. The approach is strategic and decision-oriented. Attendees receive certificates, access to executive networking, and practical case studies applicable to their organizations.

Transportes Ejecutivos offers comprehensive transport for WOBI On attendees in Medellín. Our service includes José María Córdova Airport (MDE) — Plaza Mayor transfers, all-day disposition service, and hotel transportation. We know Medellín's traffic patterns and the most efficient routes via Las Palmas highway. Ideal for executives arriving from other cities or abroad who need punctual, professional mobility.