Taking advantage of the 2026 FIFA World Cup, Monterrey hosts the Expo Soccer Industry 2026 from June 15-18 at Cintermex (Monterrey International Business Center). It is the most important B2B fair of the year in the Latin American football industry: sports equipment, club technology, audiovisual rights, sports marketing, and academy services.
The expo brings together representatives of CONCACAF and CONMEBOL professional clubs, federations, global brands (Nike, Adidas, Puma, Hummel), synthetic turf providers, AI-powered scouting companies, sports streaming platforms, and sponsorship consultancies. Over 8,000 industry professionals and 350 exhibitors are expected.
Cintermex is located inside Parque Fundidora, one of Monterrey's most visited areas, next to the iconic Horno Alto 3. For visiting executives — especially international delegations combining the fair with World Cup matches at BBVA — executive transport is essential to optimize time.
Expo Soccer Industry 2026: Program and Essentials
Venue: Cintermex - Monterrey International Business Center, Av. Fundidora 501, Obrera. Dates: June 15-18, 2026. Hours: Monday-Thursday 10:00 AM to 7:00 PM. Format: B2B with prior professional registration.
Main verticals: - Sports equipment (uniforms, footwear, balls, technical accessories) - Club technology (tracking systems, AI video analysis, sport GPS) - Infrastructure (synthetic turf, LED lighting, drainage systems) - Sports marketing and sponsorships - Digital platforms (streaming, fan engagement, sports NFTs) - Academies and player development - Sports medicine and nutrition
Featured conferences: panel of sporting directors from Liga MX, MLS, and MLS Next Pro clubs; keynote on the economic legacy of FIFA World Cup host cities in Monterrey; investor forum on sports-tech companies.
The fair strategically coincides with the World Cup group stage, creating a unique business atmosphere: networking during business hours and matches at night.
Getting to Cintermex from Airport and Hotels
Cintermex sits in Parque Fundidora, a strategic zone with good vehicular access but high tourist traffic during the World Cup.
From MTY Airport: Miguel Alemán Highway → Av. Eugenio Garza Sada → Av. Fundidora. Time: 25-40 min.
From San Pedro Garza García: Av. Vasconcelos → Av. Constitución → Av. Fundidora. Time: 15-25 min.
From Valle Oriente: Av. Lázaro Cárdenas → Anillo Periférico → Av. Fundidora. Time: 20-30 min.
From Downtown / Macroplaza: Calzada Madero → Av. Fundidora. Time: 8-15 min.
Mobility tip: Cintermex has paid parking but it saturates during the World Cup. Executive transport drops you at the main entrance without circling for a spot.
Hourly Service for Exhibitors
Exhibitors and professional buyers attend multiple days with scheduled meetings inside the venue and at offices/restaurants around Monterrey. Hourly service is the most efficient option:
Premium Exhibitor Plan: executive vehicle 8:30 AM to 7:30 PM with dedicated driver. Includes hotel-Cintermex-hotel transfers, business lunches outside the venue (Pangea, Koli, La Nacional), meetings at local club corporate offices (Tigres UANL, Rayados), and evening networking events.
VIP Buyer Plan: scheduled transfers per agenda. More economical for those spending the full day inside the venue.
International Delegation Plan: multi-vehicle coordination (sedans, SUVs, vans). Single point of contact, centralized billing. Recommended for federation, league, or consultancy groups with 6+ executives.
Included with every plan: onboard WiFi, bottled water, USB-C / Lightning chargers, bilingual Spanish-English driver (Portuguese on request).
Combining the Expo with World Cup Matches
The great advantage of Expo Soccer Industry 2026 is that it overlaps with the World Cup group stage. Professional visitors can enjoy:
Estadio BBVA matches during the fair: - June 15: group stage match (6:00 PM kickoff) - June 17: group stage match (9:00 PM kickoff) - June 18: group stage matches (12:00 PM and 9:00 PM)
Typical combo plan: - 9:00 AM to 5:30 PM — Cintermex day - 5:30 PM — Direct departure to Estadio BBVA (45 min) - 6:30 PM — Stadium arrival - 9:00 PM — Kickoff - 11:30 PM — Late dinner in Distrito Tec
Cross-event activations: several exhibitors sponsor hospitality zones at BBVA. If you have access to those zones, we coordinate drop-off at the stadium's VIP entrance. For clients with FIFA Hospitality experiences, we offer service aligned with official operation schedules.
FAQ
Book Executive Transport for Expo Soccer Industry 2026
Premium service for Cintermex exhibitors and buyers. Fair + World Cup match combos available. Quote at /contacto.
